The importance of SEO for your website

The internet contains countless number of websites offering a product or service to the public. What this means is that, there are a lot of site that are competing for attention. The fact however shows that only 14% of total site figure use SEO techniques or other methods to optimize their site for search engines.

Advanced Link Building Idea

Link building is a very important feature of SEO. It could be used as a very effective off- page SEO technique. With link building, the aim is to develop quality links in other sites and places that point people back to your site.

What is white and black hat SEO?

Black hat SEO is the same as SEO spamming. It refers to the practice by some who open websites with little or no purpose than to trick search engines. The aim is to make the search engine come up with results that are irrelevant or little use to the searcher.

Optimize your website with Organic SEO

Unpaid term organic seo is empowered by the search engines which specify techniques to enhance visibility and popularity of the link. Existence over the World Wide Web is not sufficient; visibility is also important in search engines results.

Why it is known as organic because it is natural term of promotion which is used for branding of the site without any harm. Organic SEO techniques are referred for stability and long term effective results. It is complex of effective techniques which is required for getting traffic and increase sales through the website.

Many promotional activities can be included in complete seo but for producing effective result you will have to concentrate on sequence of the activities because it is crucial for site optimization. There are lots of areas where webmasters can easily concentrate for optimizing a site completely like URL’s, Title, Description, Navigations, Content and Anchor Text of the site.

In term of optimizing a site title and description are unique areas to describe your product and services that is offered through the website because fresh, unique and striking keywords regarding your services in title & description will be responsible for the organic traffic.

Well arranged site structure makes work easier of the search engines and helps to crawl and traverse the all URL’s of the site. Each web page must be developed with unique URL’s and proper page identification that helps to recognize the page because simple and organized URL’s are easily memorized.

A website is known as idol whenever it satisfies requirement of the users as well as search engine because both expects better and proper information through your site and that can be done through the navigations. Before defining navigation you must have raw idea of all web pages and their and connectivity. How can be switched a visitor from one page to another? Serve breadcrumb on each page which navigates visitors directly to desired page and it can be placed on top or bottom as per your website design.

Navigating a heavy website which contains thousands of pages is quite typical to organized by pages, so improve visibility of each page we create sitemaps. Generally two types of sitemaps are created first one is dedicated to visitors usually prepared in HTML which are easy to traverse and search individual page into whole site and second is prepared in XML for the search engines which provides a way to crawl all pages of the site and increase probability to index web pages in the search engine.

Engaging visitor for informational site is quite typical except product based but exclusive content and accurate information regarding products and services can entangle successfully. Fresh content is vital like as oxygen because it keeps in touch existing visitors as well as new visitors. Content must be well organized around the subject and split them into important segments because logically segmented content enhances visualization. Content is powerful factor of the site so make sure during developing content, it must be informative, unique and easy getting for both visitors and search engines.

Search engine and visitors both takes equal importance so website should contain something special which is preferred by both like Anchor Text. It is used to navigate visitors that maybe existing on your own site or maybe another one. It is good to circulate visitors around the website. Generally descriptive words or phrase are used for anchor text so descriptive words should be involved during developing content.

Images have same potential like as content to understand any topic so contribution of the images can’t be neglected. Images can be used optimizing a site with the attribute “alt” tag which specifies alternative text for the images. Alt tag is useful either we work on a browser which doesn’t support images or screen reader. To recognize images we generate Image Sitemap which provides brief information about images and it is prepared like as XML sitemap.

Proper heading of the content provides overview of specific segment hence don’t forget to add them effectivily. Generally these are known as HTML tags that had been defined from h1 to h6 which refers different size of the heading that important to take attention of the users.

Website contains information that either required for search engine or visitors but sometime it contains data that doesn’t need to crawl by the search engine. To restrict crawling we use robots.txt for those web pages they might be not important for visitors. It specifies crawling of web pages but it can’t be recommended to block sensitive credentials of the site because some rouge search engines don’t follow Robots Exclusion Standard and violate rules of robots.txt.

Above furnished techniques are required for well organized website but the most powerful activity has remained for discussing is Promotion. Generally web pages are discovered by the search engines and from some referral site. Number of referral sites which pointing back to the original site are known as Back Links and all offline activities responsible for back links that increases value of the site. Social Media sites and communities are tremendous platform to reach interested group of your services and keep in touch them for resultant traffic and promotion.

How Important Is PageRank?

PageRank is one of many factors that determines where your web page appears in search result ranking, but if all other factors are equal, PageRank can have significant impact on your Google rankings.

What is link building?

The way your website ranks in the Search Engines Result Pages (SERP) depends on many variables. One of the most important ones is the number of links in external pages pointing to your website.

Link Building is a term that describes the efforts of a web designer to add links to his/her website in other sites.

There are many ways to get links to your website - you can subscribe to web directories, post in forums having a link to your website in the signature, and many more.

Generally, the more links you have to your website, the better. Note, however, that search engines can distinguish a forum signature from a link to your website in an article. This means that you should try to receive links from quality websites on topics similar to yours.

Avoid spamming by posting many posts to forums or leaving comments in blogs that have links to your website. Search engines will sooner or later recognize this as spam and the effect on your ranking will be negative.

What is Social Bookmarking?

Social bookmarking is a way for people to save their favorite webpages online. By using social bookmarking online people can access their favorite bookmarks from any computer and share them with other people. Bookmarks are usually stored with tags, single words that describe a page, making it easy for people to search for similar bookmarks or find bookmarks they have saved.

How Search Engines Work

The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you'd better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search engines.

What Is SEO?

Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

This SEO tutorial covers all the necessary information you need to know about Search Engine Optimization - what is it, how does it work and differences in the ranking criteria of major search engines.